Victor Swarovski

UX, Design & Art Direction

Evolution Chair Website

Canadian-based Posture Perfect Solutions is the manufacturer, importer, and wholesale distributor of the Evolution Chairâ„¢ - a chair that keeps your muscles active while seated. They commissioned me to design a website to showcase their core product and a line of products related to it.

  • Business Area: Medical Equipment and Supplies
  • Client: Posture Perfect Solutions Ltd.
  • Objectives: Online store website re-design
  • My Role: Conducting user research and ideation, presenting design concepts to the client, and leading the design process. Creating UI elements and collaborating with the developers during the implementation phase.

 
Customer base
  • Home or office use
  • Therapists and staff working in the clinic
  • Use in rehab and exercises with patients
  •  
    The challenge
    The Evolution Chair site had already been built using a basic HTML platform. The site suffered from purely organized navigation that led to a confusing content structure. The scope of that project was focused on providing the business with a stable, responsive and accessible website and reinforcing its brand.
     
    The solution
    Revamping the Evolution Chair brand involved enhancing navigation, adding interactivity, and utilizing bold colors, sophisticated typography, prominent imagery, and an editorial layout to create a fresh and improved look.
     
    The result
    The contemporary design and simplicity that characterizes the Evolution Chair were chosen as key elements of the website's visual language. The site was designed with the user's experience in mind: it's easy to navigate and simple to use, with clear calls to action at every step along the way.
     
    Evolution Chair UI
     
    Evolution Chair UI
     
    Evolution Chair UI
     
    With e-commerce being the storefronts of our time, a product is only as good as its website. The main task of the new design was to acquaint the public with the new concept of office chair, provide full information about the benefits of using it and emphasize its aesthetic properties.
     
    Evolution Chair UI
     
    Evolution Chair UI
     
    The product page
    The Evolution Chair website's product page is designed to showcase the chair in the best light possible, with bold colors and negative space creating a visually appealing layout. The use of clean typography and clear navigation further enhance the user experience by making it easy to find and understand product information.
     
     
    The shopping cart design strikes a balance between form and function, offering a visually pleasing interface that is also highly user-friendly.
     
    Evolution Chair UI
     
    The site fits in nicely with the concept of the Evolution Chair, reinforcing its' identity and brand. It has become a well-organized website, offering all the necessary information in a pleasant way.
    Evolution Chair with Cozy