Victor Swarovski

Peer1 brand evolution started with a conceptual vision that was consolidated into a book of guidelines. This provided clear direction on how the evolved brand should be expressed and ensured it was consistently reinforced, establishing a strong identity for the company.

The development of these guidelines was a major benefit for Peer 1 in their brand evolution. This document helped to maintain the company's culture and ensure consistent branding across all departments and geographic locations. It also streamlined the process of answering routine questions, making it more efficient and effective. By following these guidelines, the company was able to save time and improve the strength of their brand. This document contains a wealth of information and is 62 pages long. You can find the full version of it by clicking here.

The expansion of Peer 1's infrastructure required clear and technically accurate graphic presentation that could be easily updated. This was especially important as the company continued to expand and add new assets, as it allowed them to communicate this information effectively to customers and stakeholders.

The visual system established in the guidelines was not only used in the online application such as the Peer 1 corporate website and customer portal, but also reflected in the tradeshow booth design, interior of multiple offices and datacenters, and print and online marketing campaigns. This helped to create a cohesive and consistent brand experience for customers and stakeholders across all touchpoints.

As part of its comprehensive online presence, Peer 1 had a corporate website localized for international markets, a secured customer portal, numerous landing pages for marketing purposes, newsletters, a website for their Smart Partner program, and a resource website that served as a depository for white papers, case studies, and tutorials. All of these resources were linked together to create a universal knowledgebase system that provided easy access to a wealth of information and resources for customers and stakeholders. The company's online presence played a key role in supporting its brand and helping it connect with its audience around the world.

The introduction of the new stationary set was part of Peer 1's efforts to refresh and update their branding and ensure a consistent and professional appearance across all materials and communications. The new stationary set was well-received by employees and helped to strengthen the Peer 1 brand.

The business cards were designed with four different colors on the back to offer the holder a variety of options and add some personality to their card.

While technical documents often focus on valuable information, they can sometimes come across as dry and lacking a human touch. Peer 1 recognized this challenge and made an effort to add a human touch to their white papers and case studies by including human figures in technical diagrams. These documents were an important part of Peer 1's customer-facing materials and were designed to clearly communicate the technical details of their cutting-edge technology to customers. They were a valuable resource for understanding the capabilities and features of Peer 1's products and services, and helped to build trust with prospective clients. The white papers played a key role in highlighting Peer 1's advanced technology and solidifying their position as a leader in the industry.

A library of over 60 multipage white papers and case studies documents, which have been translated into English, French, and German, have been designed, created, and shared with customers and prospects. To support these technical documents, a vast library of micro illustrations has been created to cover various scenarios.

The idea of global dependency and connection was not only reflected in customer-facing and internal documents, but also in the interior design of Peer 1 data centers and offices.

Overall, this brand update helped to create a system that not only enforced the brand on the market, but also set it up for future growth. This new system was designed to be flexible and adaptable, allowing the company to respond to changing market conditions and continue to grow and evolve over time.