ServerBeach was a subsidiary of Peer 1 Hosting. ServerBeach's typical customer is a geeky entrepreneur who enjoys music, fun, cutting-edge technology, and a good party. Serverbeach decided to throw a party during the SXSW conference in Austin and provide all of the above - music, fun, and beer. For this, we created a limited edition beer batch.

 

A resounding success was achieved by offering T-shirts with special graphics designed for this audience to all attendees of the party.