Three logo subversions offer more flexibility for use in different environments.
The Gourmet Coffee Place started in 2009 and have been serving the city of Calgary for over a decade. The company asked to develop an identity that reflects their unique process of selecting the finest coffee beans from around the world.
The logo had to be classic enough to emphasize the connection with the traditional art of coffee making.
The resulting logo not only reflected all the above characteristics, but also added a touch of exoticism and adventure.